Why your brand needs a story before a logo
May 1, 2025
3 min read
Introduction
A great bio is more than a summary — it’s your pitch, your positioning, and your proof of expertise all in one. Whether on social media, a portfolio, or a conference speaker page, your bio shapes how others perceive your value.
The Anatomy of a Great Bio
At its core, a strong bio includes four things:
Who you are
What you do
Who you help or impact
Why you’re credible or unique
Example:
"I’m a UX strategist helping SaaS brands design user-first experiences. My work has powered onboarding for 200k+ users across platforms like [X] and [Y]."
Tailoring for Each Platform
LinkedIn: Use keywords, results, and first-person perspective.
Twitter/X: Keep it snappy, personality-driven, and link out.
Website: Go deeper — share values, goals, and what clients can expect.
Press/Media: Focus on credibility, awards, and impact in 2–3 clean paragraphs.
Voice Matters as Much as Words
Your tone communicates just as much as your content. Friendly and casual? Authoritative and sharp? Your industry and audience should guide your voice — but authenticity should always shine through.
Don’t Set It and Forget It
Bios should evolve as you do. Revisit yours regularly to reflect new projects, results, or shifts in your role or positioning.
Takeaway
Your bio is your digital handshake. When done right, it communicates not just what you do — but why it matters, who it helps, and why you’re the right choice.
